Rising Artist Pure Yayo Talks New Music & Growing Up in STL


By Derrius Edwards – @rawcommnc 

Loyalty is important. Moreover, loyalty is a comfort. A comfort in knowing that no matter the outcome, the level of support you have unconditional.  

Loyalty is of great importance to Pure Yayo. This very characteristic has enabled Yayo to garner the attention of many and further establish himself as an emerging talent in hip-hop.  

Growing up St. Louis was nothing short of humble beginnings in an effort to prevail despite being subjected to the harsh reality of the streets. Yayo utilizes his past experiences as a tool for motivation to tell his story.  

“STL has shaped me by showing me life with no filter, my city ain’t no joke. Everybody want smoke.” — Pure Yayo  

With releasing his hot new single entitled “Da Arch” and dropping the visual to follow, it’s impossible to neglect Yayo’s work ethic.  

We had the opportunity to catch up with Pure Yayo to talk about his new music, inspirations and more.  

Q: How has STL shaped you? 

A: STL has shaped me by showing me life with no filter, my city ain’t no joke. Everybody want smoke. You definitely got to move smart here. I have lost 2 of my brothers to gun violence, a number of my potnas have been killed. STL shapes me for the better. I want what’s best for my fam & my people. 

Q: Describe Your upcoming project  

A: I got a mixtape coming called “Da Gateway”, we shooting to drop it first quarter.  

Q: Who has inspired you the most? 

A: I get all my inspiration from my family. I have a small family, we been through hell. My family inspire me to go harder while I have the opportunity, before it’s too late. 

Q: Tell us about your single 

Q: Da Arch, it’s on iTunes and all other platform. With this record, Smuggler Music Group & I knew which direction we wanted to head. We knew we wanted to drop a record that was deep-rooted in where we from, not forgetting where I want to go of course, but where I’m coming from. Actually, we were thinking about going with another record we had recorded around the same time called “The Middle of The Map”. We still going to release it or whatever, but that’s later. We believe that the arch had a lil more flavor at the time.  

Q: What separates you from other artists?  

A: What I believe separates me from most artists, is my bloodline. What I mean by that is I was born in the game. Music has always been my passion. A lot of artists wait until they get a bag or a lil money before they get into music. I’ve always loved music, it’s always been my passion, it’s always been my dream to make a better way for my family. 

Q: Where do you see yourself a year from now? 

A: A year from now I see myself grinding harder and smarter. I see myself closer to my goals. A year from now I have plans on actually making money off of my craft. I lost a lot in 2018. I hate to say it, but I lost my mother to cancer in May, May 5th to be exact. I’m just trying to move forward even though it’s been hard. 
Q: Why do you think artists from STL have such a difficult time? 

A: I believe artists from my city have such a difficult time because all the rappers here are from the streets. In the industry, you have to be more open to meet new people to network with or what not, but in the streets you’re more personal, more lowkey with your guard up. Not too quick to meet new people. That’s what we got to get out of, that mind frame. In order to be successful or to even move closer to where you’re trying to go. 

For updates and new music, follow Pure Yayo @1pureyayo

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